About us
Kenya Has Always Had The Talent
Kenya produces top footballers despite minimum investment into football infrastructure. With moderate investment into football infrastructure Kenya can produce more top players — and a sector that pays wages, taxes and tourism receipts back into the country.
The journey runs across proposed steps: planning and rebranding, a national headquarters with sub branches in Kisumu and Mombasa, world-class training facilities, stackable pitches and futsal courts, the Harambee Stars Youth Academy, the Women’s Starlets Academy, and modular community stadiums in key counties. Each carries an indicative cost estimate rather than a committed budget, and each is open to better ideas from people closer to the ground.
That direction is deliberately aligned with the Kenya Premier League Strategic Plan 2022-2027 — its grassroots and schools programme, its football business academy, its work on club structures and corporate governance, and its push to establish clubs and facilities outside Nairobi, where roughly 87% of Kenyans live.
We publish every target, every scoring model and every estimate so we can be argued with — and held to account. If you can deliver part of it better, faster or cheaper, send us a proposal.
Open positions
Every position is currently vacant
These are the roles the organisation needs to run properly. All of them are open, unfilled and unpaid until funding is in place — no appointments have been made. If you have the experience for one of them, or you can fund it, tell us.
Focus areas
On and off the pitch
Global footprint
Nairobi to the world
The blueprint
What Brazil built on concrete
Brazil did not become the country of football by building stadiums first. It built a habit — a small-sided, everyday, everywhere game — and the talent followed. Kenya can copy the method, not the myth.
Futsal first
Brazil's 5-a-side game, futsal, took hold in the 1930s and 40s and became the country's real academy. A smaller, heavier ball on a hard court forces close control, quick decisions and hundreds more touches per session than eleven-a-side. Pelé, Zico, Ronaldinho, Ronaldo and Neymar all came through it.
Pelada on any surface
Street and beach football — pelada — meant no one waited for a pitch, a kit or a coach. Play happened on concrete, sand and dirt, in tight spaces, with mixed ages and improvised rules. Skill was invented under pressure rather than drilled in isolation.
Factories and clubs as the ladder
From Bangu onwards, workplaces and neighbourhood clubs gave poor players a route in: a job, a pitch and a competitive fixture list. Professionalisation in 1933 turned that route into a career, and by 1958 the national team was a portrait of the whole country.
Small courts, huge coverage
A futsal court costs a fraction of a full pitch, needs no irrigation and survives daily use. One court can serve a whole estate morning to night, which is why Brazil could scale participation faster than it could ever build stadiums.
Transferable to Kenya
Four things we take from it
Our milestones are built around the same logic: cheap surfaces, dense participation, and a ladder that a kid in Kibera can actually climb.
- 01
Hard-court futsal boxes in every estate
Cheap to build, floodlit, usable all year, and safe for girls and boys to train late.
- 02
Coach the small game first
Under-12 development on 5-a-side courts before eleven-a-side, so technique is built by volume of touches.
- 03
A real fixture ladder
Estate leagues feeding county leagues feeding the national pathway, with results published and scouted.
- 04
Community ownership
Courts held by the community with clear governance, so facilities survive beyond the funding cycle.